ABCRC Promotes Lori Koebel to Director, Sustainability & Communications

ABCRC announced today that Ms. Lori Koebel has been promoted to Director, Sustainability & Communications.

In her previous role as ABCRC's Manager of Communications & Marketing, Lori was responsible for developing programs that encourage Albertans to engage in recycling their empty beverage containers. Lori and her team continually seek to find new ways to foster engagement in recycling to help the industry increase its return rate and ABCRC to improve its efforts in focusing on sustainability. In 2021, this amounted to Albertans returning a record number 2.1 billion empty beverage containers to be recycled.

Lori has been instrumental in leading ABCRC’s sustainability efforts, implementing a comprehensive sustainability reporting system based on modern sustainability reporting techniques. For the past two years, Lori has spent a significant portion of her time outside of work toward earning a Masters’ degree in Sustainability Leadership (MSL) from Arizona State University (ASU).

The Omicron Delta Kappa Leadership Society (O∆K) recently invited and inducted Lori into their family. O∆K is one of the most prestigious honour societies in the United States with chapters at more than 300 college campuses. Not only must graduate students be at the top of their class academically, they must also demonstrate leadership across all five pillars of leadership celebrated by O∆K: academics, athletics, service, communications and arts.

Lori has brought her expertise into other stewardship focused organizations including as Vice President of the Recycling Council of Alberta (RCA) and as a Co-Chair of the Canada Plastic Pact plastics narratives working group, working to define and activate a public narrative that drives and illustrates circular solutions for plastics packaging in Canada.

In her new role, Lori will continue to work closely with key internal and external stakeholders in planning and implementing sustainable improvement strategies for ABCRC, and for beverage container stewardship in Alberta.

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